Whiskey & movie night
Premium Spirits asked us to organise a brand activation for the Balblair Whiskeys. In 2012, renowned British film director Ken Loach made a movie with the Balblair distillery as scenery. A movie night combined with a tasting was the ideal opportunity to get to know the Balblair whiskeys and see where it is made. Festor organized this event in Liège and Ghent. They searched for the right location, provided all technical equipment necessary and provide a tasteful bite in between the tastings. After the movie, all guests were treated with a surprise. The tasting of an exclusive new whiskey!
Creating a brand activation that showcased Balblair Whiskeys in an original way, combining film, tasting, and immersive experience. The challenge was to seamlessly integrate venue, technical setup, and tasting into one memorable event.
Festor handled venue selection, technical setup, catering, and the tasting program. Guests enjoyed the film, whiskey, and an exclusive surprise, making the brand activation both engaging and memorable.
We’ll talk timelines, goals or just the vibe. You bring the spark, we’ll build the story.
